Nudge theory in action…
A topic I first became aware of in 2012, via an aptly named article in The Economist [being a Python fan] titled Nudge Nudge, Think Think. This highlighted the promise of behavioural economics improving the effectiveness of government. Ben Newell, Associate Professor of Cognitive Psychology at UNSW wrote a piece in The Conversation in 2014 after attending the first global behavioural insights conference in Sydney, Behavioural Exchange.
Technically, The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017 .
He is oft-referred to as the “father of nudge”. The UK Independent Newspaper says: …he championed the concept of “nudging” people, through subtle changes in government policy, to do things that are in their long-term self-interest, such as saving for a pension.